Media buying has developed drastically - from direct ad buys from publishers to purchasing through advanced technology systems like ad networks and real-time exchanges that work like auction-based markets. Real-time bidding (RTB) is considered to be the most advanced model of programmed media buying (without written contracts).
RTB has revolutionized manual media buying procedures and turned it into automated processes. It simplifies digital advertising by making it more accurate and effective for all advertising parties in initiating and operating a campaign. All costs are decreased; therefore, campaign turnouts are higher.
Advertisers use Demand-Side Platforms (DSPs) to set up RTB campaigns. DSP can be defined as an ad server that is fused into exchange traffic platforms. Ad-Sys has one of the leading RTB systems that you can access through a DSP with a very easy-to-use interface.
RTB allows advertisers (media buyers) and publishers (sellers) to dynamically adapt their bids based on real-time user response that describes the efficiency of an ad campaign and the existing market circumstances.
As mentioned earlier, RTB is an auction-based form of technology. You set the maximum bid (or CPM price) that you, as an advertiser, will pay for an ad placement and win ad views (impressions) at $0.01 above the next highest bidder.
In real-time bidding, the traffic price is highly dynamic. Because RTB works on a per-impression basis, each impression has its own price. Even though each impression price is influenced by various aspects, supply and demand is the main factor to look at when figuring out impression price.
All the information about a website visitor who is to view the advert on the site is received milliseconds before ads appear on the website. User data used for targeting can include: user specific geo location, type of browser, interests, etc. Ad-Sys allows you to filter your campaigns in accordance with the targeting data relevant to you to guarantee that your adverts are viewed by the appropriate audience.
In short, each impression (ad view) is evaluated individually depending on its features. It also receives an appropriate bid, provided that it fits a buyer’s targeting characteristics.
A “campaign” is a concept in the advertising industry that describes the infrastructure criteria of a certain advertising operation. These fundamental features include at least the following:
The Ad-Sys platform was built for results-driven, goal-oriented advertisers and publishers. It is the most effective and easiest way to acquire digital advertising media.Why should you use Ad-Sys: