Ad-Sys’s campaign optimization methods allow you to get rid of the segments that destruct your campaign, while you compute its overall gains.
Our network lets you contrast and compare a number of creatives on many levels, so you know for sure what works best for your campaign. You have the option to test and optimize your ad placements and websites you run your ads on.
Banners are the most important element of your campaign. It is the all-inclusive and comprehensive information about your creatives that lets you make actionable insights in regards to your campaign optimization. Even though there are many other elements that can influence your ad’s performance, a number of impressions is also a good example.
You can judge ads performance by its CTR (click through rate) or its eCPA (effective Cost per Action) – the efficient cost / conversion for a specific banner. If the rate is below .10 % - the ad can be disqualified. You can also examine the performance of a number of creatives. The rule is to analyze at least 2 to have a quality comparison. Keep in mind that testing a lot of banners requires a lot of data to reach comprehensive conclusions.
Don’t forget to test your ad’s placement as well. Inadequate ad placements (like below the fold placements) can cause the general campaign reports to deliver poor results for your campaigns.
The last optimization step is site optimization. You may want to exclude websites that perform poorly from your campaign due to poor CTR, poor CR (conversion rate) or unproportionate costs (high eCPMs).
Ad-Sys lets you utilize Day Parting options to ensure you achieve outstanding results for your campaign. Day Parting optimization is also important to ensure high campaign boost. Performing this last lets you collect an adequate amount of data to make informed insights. Ad-Sys Day Parting allows you to specify which hours of the day and which days of the week your campaign will run. Our hourly reports help you define your day parting rules.