This kind of targeting is considered to be the earliest targeting method employed. It can either be based on website audience profiles and their registration information, or any third party data vendor information. In the case of a website’s audience profile, the website serves as a media source because a large chunk of this site’s visitors are demographically targeted by the advertiser.
If you use Ad-Sys, you enjoy best-in-class demographic targeting options. Ad-Sys’s demographic targeting makes sure you pay for the results you want and for the audience you are after. Meaning, you receive only high quality leads while adequately allocating your budget.