The Ad-Sys Platform
RTB, Ad Exchange, and Ad Server — working as one system
A complete automated marketing engine designed for publishers and advertisers who want new, ingenious ways to acquire media and grow revenue.
Real-Time Bidding
Ad-Sys RTB advantages
Connect seamlessly with premium advertising parties through one of the leading RTB systems. Ad-Sys RTB functions fully on OpenRTB protocols, so you connect with supply and demand partners faster.
- Control, stability and visibility — continuous protection over media buying via proprietary algorithms.
- Simplified workflow and lower expenditures — reduce cost and resources while improving outcomes.
- Advanced targeting — access tens of thousands of premium publishers with built-in targeting.
How RTB works
Real-time bidding operates through millisecond auctions: an ad request triggers bidding among demand partners, and the winning bid returns ad markup before the page finishes loading.
Ad Exchange
Why Ad-Sys AdX will work for you
A real-time marketplace that allows every operator in the advertising industry to maximize ROI.
Connect to top demand
Customizable connections to major demand sources like Google AdX and Yahoo Right Media — with the ability to exclude unsuitable partners.
Adjust your exchange
Control transparency levels, manage inventory data, and optimize yield through detailed categorization.
Own your monetization
Set advertising guidelines based on rate cards and define which creative types can run on your inventory.
Simplify payments
Reduce financial clearance friction and payment collection risk across every partner.
Safeguard your brand
Human review and technology-based audits for creative quality assurance and malware detection.
Quality reporting
Hourly reporting across multiple currencies and time zones — conversions, clicks, and impressions.
Ad Server
Get more when serving your ads
Ad-Sys Ad Server simplifies ad management and fosters new advertising margins, managing both direct and real-time inventory in one place.
For publishers
- Automatic ad tag insertion & Smart Tags for account management
- Creative management with rich media layers
- Customizable reporting across devices
For advertisers
- Creative control with folder organization
- Multiple ad formats — display, rich media, HTML, Flash
- Full transparency URLs for quality domain targeting
- Real-time, customizable reporting
- Multilingual professional support
Targeting capabilities
Reach exactly the right audience
Contextual
Aligned with IAB standards for content-based targeting.
Mobile operator
Target by carrier and mobile network.
Retargeting
Limited-time retargeting, plus "untargeting" once a goal is reached.
Geo & device
Precise geo, device, and browser-based targeting.
See the full platform in action
Get a guided walkthrough of RTB, Ad Exchange, and Ad Server built around your campaigns.